# Sonos, Inc. Common Stock (SONO) — Stock CV

Sonos, Inc. is a $2.04B technology company. Revenue grew 5.6% over the last year, and it keeps 4¢ of every dollar of sales as profit. It trades at 35.9× earnings — in the most expensive third of its own history.

> Sonos Inc is an audio company dedicated to elevating life through sound, offering a connected platform that brings together music, movies, stories, and conversations.

## Identity

- **Ticker**: SONO
- **Sector**: Technology
- **Industry**: Household Audio & Video Equipment
- **Headquarters**: SANTA BARBARA, CA
- **Employees**: 1 404
- **Website**: https://www.sonos.com
- **Market cap**: $2.04B
- **Last price**: $17.25
- **Financial profile**: Strong

## Vitals (TTM)

- **Revenue**: $1.49B
- **Net income**: $56.9M
- **Free cash flow**: $125M
- **P/E**: 35.9
- **Revenue growth (YoY)**: 5.6%

## Skills (profile scores, 0–100)

| Pillar | Score |
|---|---|
| Valuation | 62 |
| Growth | 0 |
| Profitability | 23 |
| Health | 53 |
| Quality | 85 |
| Moat | 35 |

## Qualifications (beginner checklist) — 8 of 10 passed

- [x] Revenue growing — +5.6% YoY
- [x] Profitable — $56.9M TTM
- [ ] Profit growing — -60.3% YoY
- [x] Generates cash — $125M TTM
- [x] Debt under control — current ratio 1.61
- [x] Established company — $2.04B market cap
- [x] Not printing shares — -13.9% shares over ~5y
- [ ] Proven track record — 2/8 profitable years
- [x] Financially stable — Altman Z 4.7 — safe
- [x] Valuation not extreme — P/E 35.9

## Experience (career milestones)

- **FY2021** — Turned profitable: $159M net income after a loss year
- **FY2021** — Best year on record: $159M net income
- **2020** — Sonos announced the store's closure in June 2020
- **2019** — Sonos acquired Snips SAS, a privacy-focused AI voice platform for connected devices with the goal to bring a…
- **FY2018** — Revenue already above $1B: $1.14B in first reported year
- **2018** — Sonos went public, trading on the NASDAQ under the symbol SONO
- **2016** — Sonos also released a study called Music Makes it Home Study
- **2015** — Sonos was rebranded by Bruce Mau Design, with a new visual identity and improved logotype that was…
- **2014** — Google and Sonos introduced deep integration features that allowed users to play and control Google…
- **2012** — Sonos opened the Sonos Studio in Los Angeles, a studio and art gallery in which art was exhibited along…
- **2005** — The company first introduced its products to the market in January 2005 and first shipped them in either January or…
- **2004** — The company changed its name to "Sonos, Inc." in May 2004
- **2002** — Sonos was founded as "Rincon Audio, Inc." in August 2002 by John MacFarlane, Craig Shelburne, Tom Cullen and Trung Mai

## Strengths

- High gross margin (46.5%)
- Altman Z-Score 4.67 — low bankruptcy-risk zone

## Watch-outs

- Loss-making in 6 of the recent years

## Track record

| Year | Revenue | Net income | Free cash flow |
|---|---|---|---|
| FY2021 | $1.72B | $159M | $208M |
| FY2022 | $1.75B | $67.4M | -$74.5M |
| FY2023 | $1.66B | -$10.3M | $50.1M |
| FY2024 | $1.52B | -$38.1M | $135M |
| FY2025 | $1.44B | -$61.1M | $108M |

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Source: https://stockcv.com/SONO — derived from company filings; may be delayed or incomplete. Information, not investment advice.