# Nike, Inc. (NKE) — Stock CV

Nike, Inc. is a $51.8B consumer company. Revenue shrank 1.2% over the last year, and it keeps 7¢ of every dollar of sales as profit. It trades at 16.7× earnings — near the lowest of its own history.

> Nike is the largest athletic footwear and apparel brand in the world. Footwear generates about two-thirds of its sales.

## Identity

- **Ticker**: NKE
- **Sector**: Consumer Cyclical
- **Industry**: Rubber & Plastics Footwear
- **Headquarters**: BEAVERTON, OR
- **Employees**: 73 000
- **Website**: https://www.nike.com
- **Market cap**: $51.8B
- **Last price**: $34.87
- **Financial profile**: Mixed

## Vitals (TTM)

- **Revenue**: $45.9B
- **Net income**: $3.09B
- **Free cash flow**: $2.10B
- **P/E**: 16.7
- **Revenue growth (YoY)**: -1.2%

## Skills (profile scores, 0–100)

| Pillar | Score |
|---|---|
| Valuation | 82 |
| Growth | 0 |
| Profitability | 45 |
| Health | 50 |
| Quality | 62 |
| Moat | 88 |

## Qualifications (beginner checklist) — 8 of 11 passed

- [ ] Revenue growing — -1.2% YoY
- [x] Profitable — $3.09B TTM
- [ ] Profit growing — -13.4% YoY
- [x] Generates cash — $2.10B TTM
- [x] Debt under control — current ratio 2.07
- [x] Established company — $51.8B market cap
- [x] Not printing shares — -8.0% shares over ~5y
- [x] Proven track record — 11/11 profitable years
- [ ] Financially stable — health score 50/100
- [x] Pays a dividend — yield 4.71%
- [x] Valuation not extreme — P/E 16.7

## Experience (career milestones)

- **2025** — Nike renamed its world headquarters in Beaverton, Oregon, the Philip H
- **FY2023** — Revenue crossed $50B: $51.2B for the year
- **FY2022** — Best year on record: $6.05B net income
- **2021** — Nike purchased RTFKT Studios, a virtual shoe company that makes NFTs
- **FY2021** — Became debt-free: cash now exceeds total debt
- **2018** — Nike acquired Zodiac, a consumer data analytics company, in March 2018
- **FY2016** — Profitable every year on record: 11 consecutive profitable years in our data
- **FY2016** — Revenue already above $10B: $32.4B in first reported year
- **FY2016** — Positive free cash flow every year since: 11-year streak
- **2002** — Nike bought surf apparel company Hurley International from founder Bob Hurley
- **Jul 1, 1988** — Walt Stack was featured in Nike's first "Just Do It" advertisement
- **1988** — Just Do It: the slogan that defined sports marketing
- **1984** — Signed Michael Jordan: Air Jordan — the most lucrative athlete deal ever
- **Dec 5, 1980** — IPO: went public eight years after the Nike shoe debuted
- **1979** — Nike manufactured its first uniforms for a professional sports team in 1979
- **May 30, 1971** — Renamed Nike + the Swoosh: the logo cost $35 — designed by student Carolyn Davidson
- **Jan 25, 1964** — Blue Ribbon Sports: Phil Knight and coach Bill Bowerman selling Japanese shoes from a car

## Strengths

- High gross margin (43.1%)
- Interest covered 49.0× by operating earnings
- Piotroski F-Score 7/9 — fundamentally strong checklist

## Watch-outs

- Revenue shrinking 1.2% year over year

## Track record

| Year | Revenue | Net income | Free cash flow |
|---|---|---|---|
| FY2022 | $46.7B | $6.05B | $4.43B |
| FY2023 | $51.2B | $5.07B | $4.87B |
| FY2024 | $51.4B | $5.70B | $6.62B |
| FY2025 | $46.3B | $3.22B | $3.27B |
| FY2026 | $46.4B | $3.11B | $2.18B |

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Source: https://stockcv.com/NKE — derived from company filings; may be delayed or incomplete. Information, not investment advice.