Nike is the largest athletic footwear and apparel brand in the world. Footwear generates about two-thirds of its sales.
It is a $51.8B consumer company. Revenue shrank 1.2% over the last year, and it keeps 7¢ of every dollar of sales as profit. It trades at 16.7× earnings — near the lowest of its own history.
- Website
- nike.com
- Location
- Beaverton, OR
- Employees
- 73 000
- Sector
- Consumer Cyclical
- Founded
- 1964
Skills
Six independent scores, 0–100, built from reported numbers and valuation history. Click a row to see how it was scored.
Strong valuation and moat; Growth and Profitability lag behind.
Valuation82
- P/E vs own history0th pct · 25/25
- FCF yield4.1% · 12/25
- P/S1.1x · 25/25
- EV/EBITDA11.7x · 20/25
Growth0
- Revenue CAGR-0.2% · 0/25
- Net income CAGR-15.3% · 0/25
- EPS CAGR ~5Y-10.0% · 0/25
- Fwd implied growth-22.1% · 0/25
Profitability45
- ROICn/a · 0/25
- ROE21.2% · 20/25
- Net margin6.7% · 13/25
- Operating margin8.2% · 12/25
Health50
- Altman Zn/a · 0/25
- Current ratio2.07 · 25/25
- Interest coverage49.0x · 25/25
- Net cash / debtn/a · 0/25
Quality62
- Piotroski F7/9 · 22/25
- Beneish M2.97 · 0/25
- FCF conversion68% · 15/25
- Margin stabilityσ 2.7% · 25/25
Moat88
- ROIC >12% years10/10 yrs · 25/25
- Median gross margin44.6% · 20/25
- FCF-positive years11/11 yrs · 25/25
- Worst-year net marginworst 5.3% · 18/25
Experience
The company's career so far — founding, the IPO, landmark products and acquisitions, plus revenue milestones and insider buying.
- 2025MilestoneNike renamed its world headquarters in Beaverton, Oregon, the Philip H
- FY2023FinancialRevenue crossed $50B$51.2B for the year
- FY2022FinancialBest year on record$6.05B net income
- 2021AcquisitionNike purchased RTFKT Studios, a virtual shoe company that makes NFTs
- FY2021FinancialBecame debt-freecash now exceeds total debt
- 2018AcquisitionNike acquired Zodiac, a consumer data analytics company, in March 2018
- FY2016FinancialProfitable every year on record11 consecutive profitable years in our data
- FY2016FinancialRevenue already above $10B$32.4B in first reported year
- FY2016FinancialPositive free cash flow every year since11-year streak
- 2002AcquisitionNike bought surf apparel company Hurley International from founder Bob Hurley
- Jul 1, 1988ProductWalt Stack was featured in Nike's first "Just Do It" advertisement
- 1988MilestoneJust Do Itthe slogan that defined sports marketing
- 1984ProductSigned Michael JordanAir Jordan — the most lucrative athlete deal ever
- Dec 5, 1980IPOIPOwent public eight years after the Nike shoe debuted
- 1979ProductNike manufactured its first uniforms for a professional sports team in 1979
- May 30, 1971MilestoneRenamed Nike + the Swooshthe logo cost $35 — designed by student Carolyn Davidson
- Jan 25, 1964FoundedBlue Ribbon SportsPhil Knight and coach Bill Bowerman selling Japanese shoes from a car
Achievements
Verifiable track record, straight from the reported numbers.
Strengths & watch-outs
What a bull and a bear would each point to. Both lists come from the reported numbers, not opinions.
Strengths
- High gross margin (43.1%)
- Interest covered 49.0× by operating earnings
- Piotroski F-Score 7/9 — fundamentally strong checklist
Watch-outs
- Revenue shrinking 1.2% year over year
Qualifications
The basics a company should meet before you research it further. Each check uses the reported numbers.
- Revenue growing — the company sells more than a year ago-1.2% YoY
- Profitable — makes more than it spends$3.09B TTM
- Profit growing — earnings are higher than last year-13.4% YoY
- Generates cash — cash left after running and investing$2.10B TTM
- Debt under control — could handle its obligationscurrent ratio 2.07
- Established company — not a micro-cap — lower blow-up risk$51.8B market cap
- Not printing shares — share count not ballooning — you keep your slice-8.0% shares over ~5y
- Proven track record — years of profitability behind it11/11 profitable years
- Financially stable — balance sheet not near distresshealth score 50/100
- Pays a dividend — returns cash to shareholdersyield 4.71%
- Valuation not extreme — price not wildly above earningsP/E 16.7
Peer comparisonNike, Inc. vs 6 largest consumer cyclical peers — cap, P/E, growth and margin side by sideOpen ▾Close ▴
| Company | Market cap | P/E | Revenue growth | Net margin | Profile |
|---|---|---|---|---|---|
| NKE this company | $51.8B | 16.7 | -1.2% | 6.7% | Mixed |
| AMZN Amazon.Com Inc | $2.8T | 20.9 | +15.8% | 17.4% | Mixed |
| TSLA Tesla, Inc. | $1.5T | 397.1 | +11.8% | 3.7% | Strong |
| NFLX NetFlix Inc | $292.8B | 21.4 | +16.0% | 28.2% | Solid |
| HD Home Depot, Inc. | $290.4B | 20.4 | -16.0% | 8.7% | Solid |
| DIS The Walt Disney Company | $186.5B | 21.7 | +4.6% | 8.7% | Solid |
| MCD McDonald's Corporation | $166.9B | 18.9 | +6.3% | 31.7% | Strained |
Head-to-head: NKE vs AMZN · NKE vs TSLA · NKE vs NFLX
References
What covering analysts publish about the company — information only, not a recommendation.
Appendix · Financial records
The full statements behind this CV, FY2016–FY2026. For readers who want to check the numbers.
Live data and quarterly detail: stockcv.com/NKE
Want the live picture — intraday moves, valuation history and full analysis?
Deeper analysis of NKE on PreMarketPriceFigures are derived from company filings (quarterly values normalised from as-filed year-to-date data where applicable) and may be delayed, restated or incomplete. This page is information, not investment advice. Latest price $34.87 · market cap $51.8B.