Marriott operates 1.8 million rooms across roughly 30 brands. At the end of 2025, luxury represented roughly 10% of total rooms, premium was 42%, select service was 46%, and midscale was 2%.
It is a $95.4B consumer company. Revenue grew 4.7% over the last year, it keeps 10¢ of every dollar of sales as profit, and its net debt equals ~5.1 years of free cash flow. It trades at 36.9× earnings — in the most expensive third of its own history.
- Website
- marriott.com
- Location
- Bethesda, MD
- Employees
- 414 000
- Sector
- Consumer Cyclical
Skills
Six independent scores, 0–100, built from reported numbers and valuation history. Click a row to see how it was scored.
Strong profitability, quality and moat; Valuation and Health lag behind.
Valuation44
- P/E vs own history81th pct · 0/25
- FCF yield3.3% · 12/25
- P/S3.5x · 20/25
- EV/EBITDA24.7x · 12/25
Growth70
- Revenue CAGR17.2% · 20/25
- Net income CAGR24.0% · 25/25
- EPS CAGR ~5Yn/a · 0/25
- Fwd implied growth35.1% · 25/25
Profitability78
- ROIC21.5% · 20/25
- ROE309.1% · 25/25
- Net margin9.6% · 13/25
- Operating margin15.8% · 20/25
Health18
- Altman Zn/a · 0/25
- Current ratio0.53 · 0/25
- Interest coverage5.5x · 18/25
- Net cash / debtD/A 58% · 0/25
Quality97
- Piotroski F7/9 · 22/25
- Beneish M-2.57 · 25/25
- FCF conversion121% · 25/25
- Margin stabilityσ 4.8% · 25/25
Moat75
- ROIC >12% years8/10 yrs · 20/25
- Median gross margin93.2% · 25/25
- FCF-positive years10/10 yrs · 25/25
- Worst-year net marginworst -2.5% · 5/25
Experience
The company's career so far — founding, the IPO, landmark products and acquisitions, plus revenue milestones and insider buying.
- 2024AcquisitionMarriott announced plans to expand into outdoor-focused lodging through the acquisition of…
- FY2023FinancialBest year on record$3.08B net income
- FY2016FinancialFirst recorded profitable year$780M net income
- FY2016FinancialRevenue already above $10B$17.1B in first reported year
- FY2016FinancialPositive free cash flow every year since10-year streak
- Sep 23, 2016AcquisitionFollowing receipt of regulatory approvals, Marriott closed the merger with Starwood on September 23, 2016, creating…
- Nov 16, 2015AcquisitionMarriott announced the acquisition of Starwood for $13 billion
- 2007MilestoneMarriott became the first hotel chain to serve food that is completely free of trans fats at all of its…
- 2003MilestoneThe company completed the corporate spin-off of its senior-living properties (now part of Sunrise Senior…
- 1998AcquisitionMarriott acquired majority ownership of the Ritz-Carlton
- 1995AcquisitionMarriott acquired a 49% interest in the Ritz-Carlton Hotel Company
- 1972AcquisitionThe Marriott lodging division acquired the Greek-based Sun Line cruise line
- 1967MilestoneHot Shoppes, Inc. was renamed the Marriott Corporation in 1967
- 1953IPOHot Shoppes, Inc. became a public company via an initial public offering
Achievements
Verifiable track record, straight from the reported numbers.
Strengths & watch-outs
What a bull and a bear would each point to. Both lists come from the reported numbers, not opinions.
Strengths
- Interest covered 5.5× by operating earnings
- High returns on invested capital (ROIC 21.5%)
- Piotroski F-Score 7/9 — fundamentally strong checklist
Watch-outs
- Loss-making in 1 of the recent years
- Net debt equals ~5.1 years of free cash flow
Qualifications
The basics a company should meet before you research it further. Each check uses the reported numbers.
- Revenue growing — the company sells more than a year ago+4.7% YoY
- Profitable — makes more than it spends$2.59B TTM
- Profit growing — earnings are higher than last year+9.5% YoY
- Generates cash — cash left after running and investing$3.13B TTM
- Debt under control — could handle its obligations~5.1y of cash flow to repay
- Established company — not a micro-cap — lower blow-up risk$95.4B market cap
- Not printing shares — share count not ballooning — you keep your slice-16.0% shares over ~5y
- Proven track record — years of profitability behind it9/10 profitable years
- Financially stable — balance sheet not near distresshealth score 18/100
- Pays a dividend — returns cash to shareholdersyield 0.77%
- Valuation not extreme — price not wildly above earningsP/E 36.9
Peer comparisonMarriott International vs 6 largest consumer cyclical peers — cap, P/E, growth and margin side by sideOpen ▾Close ▴
| Company | Market cap | P/E | Revenue growth | Net margin | Profile |
|---|---|---|---|---|---|
| MAR this company | $95.4B | 36.9 | +4.7% | 9.6% | Strained |
| AMZN Amazon.Com Inc | $2.8T | 20.9 | +15.8% | 17.4% | Mixed |
| TSLA Tesla, Inc. | $1.5T | 397.1 | +11.8% | 3.7% | Strong |
| NFLX NetFlix Inc | $292.8B | 21.4 | +16.0% | 28.2% | Solid |
| HD Home Depot, Inc. | $290.4B | 20.4 | -16.0% | 8.7% | Solid |
| DIS The Walt Disney Company | $186.5B | 21.7 | +4.6% | 8.7% | Solid |
| MCD McDonald's Corporation | $166.9B | 18.9 | +6.3% | 31.7% | Strained |
Head-to-head: MAR vs AMZN · MAR vs TSLA · MAR vs NFLX
References
What covering analysts publish about the company — information only, not a recommendation.
Appendix · Financial records
The full statements behind this CV, FY2016–FY2025. For readers who want to check the numbers.
Live data and quarterly detail: stockcv.com/MAR
Want the live picture — intraday moves, valuation history and full analysis?
Deeper analysis of MAR on PreMarketPriceFigures are derived from company filings (quarterly values normalised from as-filed year-to-date data where applicable) and may be delayed, restated or incomplete. This page is information, not investment advice. Latest price $365.88 · market cap $95.4B.