HubSpot provides a cloud-based marketing, sales, and customer service software platform referred to as the growth platform. The applications are available ala carte or packaged together.
It is a $11.3B technology company. Revenue grew 21.1% over the last year, it keeps 4¢ of every dollar of sales as profit, and it holds more cash than debt. It trades at 77.5× earnings — in the cheapest third of its own history.
- Website
- hubspot.com
- Location
- Cambridge, MA
- Employees
- 9 016
- Sector
- Technology
Skills
Six independent scores, 0–100, built from reported numbers and valuation history. Click a row to see how it was scored.
Profitability and Health lag behind.
Valuation70
- P/E vs own history16th pct · 25/25
- FCF yield7.0% · 20/25
- P/S3.3x · 20/25
- EV/EBITDA37.0x · 5/25
Growth50
- Revenue CAGR24.6% · 25/25
- Net income CAGRn/a · 0/25
- EPS CAGR ~5Yn/a · 0/25
- Fwd implied growth351.7% · 25/25
Profitability21
- ROIC7.3% · 5/25
- ROE7.8% · 5/25
- Net margin4.3% · 6/25
- Operating margin3.6% · 5/25
Health37
- Altman Zn/a · 0/25
- Current ratio1.38 · 12/25
- Interest coverage-2.0x · 0/25
- Net cash / debtNet cash · 25/25
Quality65
- Piotroski F5/9 · 15/25
- Beneish M-3.29 · 25/25
- FCF conversion543% · 25/25
- Margin stabilityσ 118.4% · 0/25
Moat50
- ROIC >12% years0/6 yrs · 0/25
- Median gross margin80.9% · 25/25
- FCF-positive years10/10 yrs · 25/25
- Worst-year net marginworst -16.8% · 0/25
Experience
The company's career so far — founding, the IPO, landmark products and acquisitions, plus revenue milestones and insider buying.
- 2026AcquisitionHubSpot acquired the creator-led entrepreneurship publication Starter Story
- FY2025FinancialBest year on record$45.9M net income
- 2025AcquisitionThe company acquired XFunnel, an Israeli startup developing tools for AI-driven search and "answer…
- FY2024FinancialTurned profitable$4.63M net income after a loss year
- 2024AcquisitionHubSpot acquired Frame AI
- 2023AcquisitionHubspot announced its acquisition of B2B intelligence firm Clearbit in November 2023
- Jan 31, 2023MilestoneHubSpot announced the first layoffs in the company's history
- FY2021FinancialRevenue crossed $1B$1.30B for the year
- 2017AcquisitionHubSpot acquired Kemvi, which applies artificial intelligence and machine learning to help sales teams
- FY2016FinancialPositive free cash flow every year since10-year streak
- 2011ProductThe company introduced a Twitter tracking feature in 2011
- 2010AcquisitionHubSpot acquired Oneforty, the Twitter app store founded by Laura Fitton
Achievements
Verifiable track record, straight from the reported numbers.
Strengths & watch-outs
What a bull and a bear would each point to. Both lists come from the reported numbers, not opinions.
Strengths
- High gross margin (83.3%)
- Revenue growing 21.1% year over year
- Strong cash conversion — FCF is 23.1% of revenue
- Net cash position after subtracting debt from cash
Watch-outs
- Thin interest coverage (-2.0×)
- Loss-making in 8 of the recent years
Qualifications
The basics a company should meet before you research it further. Each check uses the reported numbers.
- Revenue growing — the company sells more than a year ago+21.1% YoY
- Profitable — makes more than it spends$147M TTM
- Profit growing — earnings are higher than last year+892.0% YoY
- Generates cash — cash left after running and investing$797M TTM
- Debt under control — could handle its obligationsmore cash than debt
- Established company — not a micro-cap — lower blow-up risk$11.3B market cap
- Not printing shares — share count not ballooning — you keep your slice+12.2% shares over ~5y
- Proven track record — years of profitability behind it2/10 profitable years
- Financially stable — balance sheet not near distresshealth score 12/100
- Pays a dividend — returns cash to shareholdersno data
- Valuation not extreme — price not wildly above earningsP/E 77.5
Peer comparisonHubspot, Inc. vs 6 largest technology peers — cap, P/E, growth and margin side by sideOpen ▾Close ▴
| Company | Market cap | P/E | Revenue growth | Net margin | Profile |
|---|---|---|---|---|---|
| HUBS this company | $11.3B | 77.5 | +21.1% | 4.3% | Strained |
| NVDA Nvidia Corp | $5.5T | 28.6 | +83.4% | 63.7% | Mixed |
| AAPL Apple Inc. | $4.9T | 38.1 | +14.2% | 27.6% | Strong |
| GOOGL Alphabet Inc. | $4.3T | 17.6 | +20.1% | 54.8% | Mixed |
| MSFT Microsoft Corp | $4.0T | 29.7 | +17.8% | 40.3% | Strong |
| SPCX Space Exploration Technologies Corp. | $2.1T | — | +33.2% | -34.0% | Strained |
| META Meta Platforms, Inc. | $1.8T | 26.9 | +27.7% | 29.8% | Mixed |
Head-to-head: HUBS vs NVDA · HUBS vs AAPL · HUBS vs GOOGL
References
What covering analysts publish about the company — information only, not a recommendation.
Appendix · Financial records
The full statements behind this CV, FY2016–FY2025. For readers who want to check the numbers.
Live data and quarterly detail: stockcv.com/HUBS
Want the live picture — intraday moves, valuation history and full analysis?
Deeper analysis of HUBS on PreMarketPriceFigures are derived from company filings (quarterly values normalised from as-filed year-to-date data where applicable) and may be delayed, restated or incomplete. This page is information, not investment advice. Latest price $227.54 · market cap $11.3B.