General Mills is a global packaged-food company that produces snacks, cereal, convenient meals, dough, baking mixes and ingredients, pet food, and superpremium ice cream. Its largest brands are Nature Valley, Cheerios, Old El Paso, Pillsbury, Betty Crocker, Blue Buffalo, and Haagen-Dazs.
It is a $17.3B consumer staples company. Revenue shrank 4.5% over the last year, and it currently loses money.
- Website
- generalmills.com
- Location
- Minneapolis, MN
- Employees
- 30 000
- Sector
- Consumer Defensive
- Founded
- 1947
Skills
Six independent scores, 0–100, built from reported numbers and valuation history. Click a row to see how it was scored.
Strong valuation; Growth, Profitability and Health lag behind.
Valuation75
- P/E vs own history18th pct · 25/25
- FCF yield8.9% · 25/25
- P/S0.9x · 25/25
- EV/EBITDA87.0x · 0/25
Growth20
- Revenue CAGR-0.8% · 0/25
- Net income CAGRn/a · 0/25
- EPS CAGR ~5Yn/a · 0/25
- Fwd implied growth28.2% · 20/25
Profitability0
- ROICn/a · 0/25
- ROE-10.7% · 0/25
- Net margin-4.9% · 0/25
- Operating margin-1.1% · 0/25
Health9
- Altman Zn/a · 0/25
- Current ratio0.70 · 6/25
- Interest coverage1.8x · 3/25
- Net cash / debtn/a · 0/25
Quality65
- Piotroski F5/9 · 15/25
- Beneish M-7.75 · 25/25
- FCF conversion-173% · 0/25
- Margin stabilityσ 4.2% · 25/25
Moat63
- ROIC >12% years7/10 yrs · 20/25
- Median gross margin34.6% · 13/25
- FCF-positive years11/11 yrs · 25/25
- Worst-year net marginworst -0.5% · 5/25
Experience
The company's career so far — founding, the IPO, landmark products and acquisitions, plus revenue milestones and insider buying.
- FY2022FinancialBest year on record$2.71B net income
- FY2016FinancialFirst recorded profitable year$1.70B net income
- FY2016FinancialRevenue already above $10B$16.6B in first reported year
- FY2016FinancialPositive free cash flow every year since11-year streak
- 1996AcquisitionGeneral Mills acquired Ralcorp's cereal brands, including Chex and Cookie Crisp
- 1995MilestoneAnother themed restaurant, China Coast, was added before the entire group was spun off to General Mills shareholders…
- 1980AcquisitionGeneral Mills acquired the California-based Good Earth health food restaurant chain
- 1970AcquisitionGeneral Mills acquired Red Lobster, then a five-unit restaurant
- 1967AcquisitionGeneral Mills bought the Kenner toy company
- 1956ProductGeneral Mills created the tear-strip for easily opening packages
- 1947FoundedGeneral Mills bought Jesse Jones, a sausage and meat products maker started in Virginia and moved to…
- 1941MilestoneGeneral Mills became the sponsor of the popular radio show The Lone Ranger in 1941
- 1939ProductGeneral Mills engineer Helmer Anderson created the Anderson sealer
- Jun 20, 1928ProductGeneral Mills itself was created on June 20, 1928, when Washburn-Crosby President James Ford Bell merged…
Achievements
Verifiable track record, straight from the reported numbers.
Strengths & watch-outs
What a bull and a bear would each point to. Both lists come from the reported numbers, not opinions.
Strengths
No standout strengths in the available data.
Watch-outs
- Revenue shrinking 4.5% year over year
- Not profitable — 4.9% net margin
- Thin interest coverage (1.8×)
- Loss-making in 1 of the recent years
Qualifications
The basics a company should meet before you research it further. Each check uses the reported numbers.
- Revenue growing — the company sells more than a year ago-4.5% YoY
- Profitable — makes more than it spends-$895M TTM
- Profit growing — earnings are higher than last year-103.8% YoY
- Generates cash — cash left after running and investing$1.55B TTM
- Debt under control — could handle its obligationscurrent ratio 0.70
- Established company — not a micro-cap — lower blow-up risk$17.3B market cap
- Not printing shares — share count not ballooning — you keep your slice-11.6% shares over ~5y
- Proven track record — years of profitability behind it10/11 profitable years
- Financially stable — balance sheet not near distresshealth score 9/100
- Pays a dividend — returns cash to shareholdersyield 7.62%
- Valuation not extreme — price not wildly above earningsP/E 15.1
Peer comparisonGeneral Mills, Inc. vs 6 largest consumer defensive peers — cap, P/E, growth and margin side by sideOpen ▾Close ▴
| Company | Market cap | P/E | Revenue growth | Net margin | Profile |
|---|---|---|---|---|---|
| GIS this company | $17.3B | 15.1 | -4.5% | -4.9% | Strained |
| WMT Walmart Inc. | $882.9B | 40.8 | +6.2% | 3.0% | Strained |
| COST Costco Wholesale Corp | $419.2B | 45.5 | +10.1% | 3.0% | Mixed |
| KO Coca-Cola Company | $379.3B | 26.5 | +6.5% | 28.6% | Mixed |
| PG Procter & Gamble Company | $351.2B | 21.9 | +3.3% | 18.4% | Solid |
| PM Philip Morris International Inc. | $313.6B | 28.8 | +8.9% | 25.6% | Strained |
| PEP PepsiCo, Inc. | $171.8B | 16.5 | +6.4% | 11.1% | Strained |
Head-to-head: GIS vs WMT · GIS vs COST · GIS vs KO
References
What covering analysts publish about the company — information only, not a recommendation.
Appendix · Financial records
The full statements behind this CV, FY2016–FY2026. For readers who want to check the numbers.
Live data and quarterly detail: stockcv.com/GIS
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Deeper analysis of GIS on PreMarketPriceFigures are derived from company filings (quarterly values normalised from as-filed year-to-date data where applicable) and may be delayed, restated or incomplete. This page is information, not investment advice. Latest price $32.36 · market cap $17.3B.