# Deckers Outdoor Corp (DECK) — Stock CV

Deckers Outdoor Corp is a $11.3B consumer company. Revenue grew 7.9% over the last year, it keeps 18¢ of every dollar of sales as profit, and it holds more cash than debt. It trades at 11.1× earnings — near the lowest of its own history.

> Founded in 1973, California-based Deckers designs and sells casual and performance footwear, apparel, and accessories. In fiscal 2026, Ugg and Hoka accounted for 50% and 47% of total sales, respectively.

## Identity

- **Ticker**: DECK
- **Sector**: Consumer Cyclical
- **Industry**: Rubber & Plastics Footwear
- **Headquarters**: GOLETA, CA
- **Employees**: 6 000
- **Website**: https://www.deckers.com
- **Market cap**: $11.3B
- **Last price**: $83.00
- **Financial profile**: Mixed

## Vitals (TTM)

- **Revenue**: $5.53B
- **Net income**: $1.01B
- **Free cash flow**: $1.12B
- **Net cash**: $1.53B
- **P/E**: 11.1
- **Revenue growth (YoY)**: 7.9%

## Skills (profile scores, 0–100)

| Pillar | Score |
|---|---|
| Valuation | 95 |
| Growth | 50 |
| Profitability | 90 |
| Health | 75 |
| Quality | 78 |
| Moat | 82 |

## Qualifications (beginner checklist) — 8 of 10 passed

- [x] Revenue growing — +7.9% YoY
- [x] Profitable — $1.01B TTM
- [x] Profit growing — +29.6% YoY
- [x] Generates cash — $1.12B TTM
- [x] Debt under control — more cash than debt
- [x] Established company — $11.3B market cap
- [ ] Not printing shares — +413.3% shares over ~5y
- [x] Proven track record — 11/11 profitable years
- [ ] Financially stable — health score 50/100
- [x] Valuation not extreme — P/E 11.1

## Experience (career milestones)

- **FY2026** — Best year on record: $1.02B net income
- **FY2016** — Profitable every year on record: 11 consecutive profitable years in our data
- **FY2016** — Revenue already above $1B: $1.88B in first reported year
- **FY2016** — Positive free cash flow every year since: 11-year streak
- **2015** — Deckers acquired Koolaburra and positioned it under its UGG brand
- **2013** — Deckers acquired Hoka One One
- **2011** — Deckers acquired Sanuk shoes for $120 million in 2011, which it later divested to Canadian sportswear company Lolë
- **2010** — Deckers acquired MOZO Shoes, a brand that produced footwear for the culinary industry, but sold the brand…
- **2003** — UGG boots became well known after they were included on The Oprah Winfrey Shows Favorite Things segment in 2003
- **2002** — Deckers purchased Teva's patents, trademarks, and other assets in 2002
- **1995** — Deckers purchased UGG Holdings
- **1993** — The company was renamed Deckers Outdoor Corporation when it went public on the NASDAQ in 1993
- **1973** — Deckers Outdoor Corporation, doing business as Deckers Brands, is an American footwear designer and distributor…

## Strengths

- High gross margin (57.8%)
- Strong cash conversion — FCF is 20.2% of revenue
- Net cash position after subtracting debt from cash
- Interest covered 713.0× by operating earnings
- High returns on invested capital (ROIC 105.8%)

## Watch-outs

- None stand out in the data.

## Track record

| Year | Revenue | Net income | Free cash flow |
|---|---|---|---|
| FY2022 | $3.15B | $452M | $121M |
| FY2023 | $3.63B | $517M | $456M |
| FY2024 | $4.29B | $760M | $944M |
| FY2025 | $4.99B | $966M | $958M |
| FY2026 | $5.47B | $1.02B | $1.10B |

---

Source: https://stockcv.com/DECK — derived from company filings; may be delayed or incomplete. Information, not investment advice.