# Clorox Company (CLX) — Stock CV

Clorox Company is a $10.1B consumer staples company. Revenue shrank 5.4% over the last year, it keeps 9¢ of every dollar of sales as profit, and its net debt equals ~13.5 years of free cash flow. It trades at 17.3× earnings.

> Since its inception more than 100 years ago, Clorox has expanded to operate in an array of consumer product categories, including cleaning supplies, laundry care, trash bags, cat litter, charcoal, food dressings, water filtration products, and natural personal-care products.

## Identity

- **Ticker**: CLX
- **Sector**: Consumer Defensive
- **Industry**: Specialty Cleaning, Polishing And Sanitation Preparations
- **Headquarters**: OAKLAND, CA
- **Employees**: 9 200
- **Website**: https://www.thecloroxcompany.com
- **Market cap**: $10.1B
- **Last price**: $83.41
- **Financial profile**: Strained

## Vitals (TTM)

- **Revenue**: $6.72B
- **Net income**: $587M
- **Free cash flow**: $405M
- **Net debt**: $5.46B
- **P/E**: 17.3
- **Revenue growth (YoY)**: -5.4%

## Skills (profile scores, 0–100)

| Pillar | Score |
|---|---|
| Valuation | 74 |
| Growth | 32 |
| Profitability | 62 |
| Health | 28 |
| Quality | 70 |
| Moat | 82 |

## Qualifications (beginner checklist) — 9 of 11 passed

- [ ] Revenue growing — -5.4% YoY
- [x] Profitable — $587M TTM
- [x] Profit growing — +58.8% YoY
- [x] Generates cash — $405M TTM
- [ ] Debt under control — ~13.5y of cash flow to repay
- [x] Established company — $10.1B market cap
- [x] Not printing shares — -4.1% shares over ~5y
- [x] Proven track record — 10/10 profitable years
- [x] Financially stable — Altman Z 2.0 — grey
- [x] Pays a dividend — yield 5.94%
- [x] Valuation not extreme — P/E 17.3

## Experience (career milestones)

- **FY2020** — Best year on record: $939M net income
- **FY2017** — Profitable every year on record: 10 consecutive profitable years in our data
- **FY2017** — Revenue already above $1B: $5.97B in first reported year
- **FY2017** — Positive free cash flow every year since: 10-year streak
- **2011** — Clorox acquired the Aplicare and HealthLink brands, bolstering its presence in the healthcare industry
- **2008** — The Clorox Company became the first major consumer packaged goods company to develop and nationally launch…
- **2007** — The company acquired Burt's Bees
- **1999** — Clorox acquired First Brands, the former consumer products division of Union Carbide, in the largest…
- **1995** — The company acquired sole control of the brand for the U.S. and Canada in 1995 when it acquired Brita International…
- **1990** — Clorox purchased Pine-Sol
- **1970** — The company introduced Clorox 2 all-fabric bleach
- **1957** — Clorox was purchased by Procter & Gamble, which renamed its new subsidiary the Clorox Company
- **May 28, 1928** — The company went public on the San Francisco stock exchange
- **May 3, 1913** — The Electro-Alkaline Company was founded on May 3, 1913, as the first commercial-scale liquid bleach manufacturer in…

## Strengths

- High gross margin (42.3%)
- Interest covered 8.2× by operating earnings

## Watch-outs

- Revenue shrinking 5.4% year over year
- Net debt would take ~14.4 years of free cash flow to repay
- Net debt equals ~13.5 years of free cash flow

## Track record

| Year | Revenue | Net income | Free cash flow |
|---|---|---|---|
| FY2022 | $7.11B | $462M | $535M |
| FY2023 | $7.39B | $149M | $930M |
| FY2024 | $7.09B | $280M | $483M |
| FY2025 | $7.10B | $810M | $761M |
| FY2026 | $6.72B | $587M | $405M |

---

Source: https://stockcv.com/CLX — derived from company filings; may be delayed or incomplete. Information, not investment advice.