Clorox Company
Specialty Cleaning, Polishing And Sanitation Preparations
Since its inception more than 100 years ago, Clorox has expanded to operate in an array of consumer product categories, including cleaning supplies, laundry care, trash bags, cat litter, charcoal, food dressings, water filtration products, and natural personal-care products.
It is a $10.1B consumer staples company. Revenue shrank 5.4% over the last year, it keeps 9¢ of every dollar of sales as profit, and its net debt equals ~13.5 years of free cash flow. It trades at 17.3× earnings.
- Website
- thecloroxcompany.com
- Location
- Oakland, CA
- Employees
- 9 200
- Sector
- Consumer Defensive
- Founded
- 1913
Skills
Six independent scores, 0–100, built from reported numbers and valuation history. Click a row to see how it was scored.
Strong moat; Growth and Health lag behind.
Valuation74
- P/E vs own history1th pct · 25/25
- FCF yield4.0% · 12/25
- P/S1.5x · 25/25
- EV/EBITDA18.4x · 12/25
Growth32
- Revenue CAGR-1.4% · 0/25
- Net income CAGR6.2% · 12/25
- EPS CAGR ~5Y-2.9% · 0/25
- Fwd implied growth16.8% · 20/25
Profitability62
- ROIC12.1% · 12/25
- ROE181.1% · 25/25
- Net margin8.7% · 13/25
- Operating margin11.8% · 12/25
Health28
- Altman Z1.97 · 10/25
- Current ratio0.66 · 0/25
- Interest coverage8.2x · 18/25
- Net cash / debtD/A 70% · 0/25
Quality70
- Piotroski F4/9 · 10/25
- Beneish M-2.49 · 20/25
- FCF conversion50% · 15/25
- Margin stabilityσ 4.5% · 25/25
Moat82
- ROIC >12% years10/10 yrs · 25/25
- Median gross margin43.6% · 20/25
- FCF-positive years10/10 yrs · 25/25
- Worst-year net marginworst 2.0% · 12/25
Experience
The company's career so far — founding, the IPO, landmark products and acquisitions, plus revenue milestones and insider buying.
- FY2020FinancialBest year on record$939M net income
- FY2017FinancialProfitable every year on record10 consecutive profitable years in our data
- FY2017FinancialRevenue already above $1B$5.97B in first reported year
- FY2017FinancialPositive free cash flow every year since10-year streak
- 2011AcquisitionClorox acquired the Aplicare and HealthLink brands, bolstering its presence in the healthcare industry
- 2008MilestoneThe Clorox Company became the first major consumer packaged goods company to develop and nationally launch…
- 2007AcquisitionThe company acquired Burt's Bees
- 1999AcquisitionClorox acquired First Brands, the former consumer products division of Union Carbide, in the largest…
- 1995AcquisitionThe company acquired sole control of the brand for the U.S. and Canada in 1995 when it acquired Brita International…
- 1990AcquisitionClorox purchased Pine-Sol
- 1970ProductThe company introduced Clorox 2 all-fabric bleach
- 1957AcquisitionClorox was purchased by Procter & Gamble, which renamed its new subsidiary the Clorox Company
- May 28, 1928IPOThe company went public on the San Francisco stock exchange
- May 3, 1913FoundedThe Electro-Alkaline Company was founded on May 3, 1913, as the first commercial-scale liquid bleach manufacturer in…
Achievements
Verifiable track record, straight from the reported numbers.
Strengths & watch-outs
What a bull and a bear would each point to. Both lists come from the reported numbers, not opinions.
Strengths
- High gross margin (42.3%)
- Interest covered 8.2× by operating earnings
Watch-outs
- Revenue shrinking 5.4% year over year
- Net debt would take ~14.4 years of free cash flow to repay
- Net debt equals ~13.5 years of free cash flow
Qualifications
The basics a company should meet before you research it further. Each check uses the reported numbers.
- Revenue growing — the company sells more than a year ago-5.4% YoY
- Profitable — makes more than it spends$587M TTM
- Profit growing — earnings are higher than last year+58.8% YoY
- Generates cash — cash left after running and investing$405M TTM
- Debt under control — could handle its obligations~13.5y of cash flow to repay
- Established company — not a micro-cap — lower blow-up risk$10.1B market cap
- Not printing shares — share count not ballooning — you keep your slice-4.1% shares over ~5y
- Proven track record — years of profitability behind it10/10 profitable years
- Financially stable — balance sheet not near distressAltman Z 2.0 — grey
- Pays a dividend — returns cash to shareholdersyield 5.94%
- Valuation not extreme — price not wildly above earningsP/E 17.3
Peer comparisonClorox Company vs 6 largest consumer defensive peers — cap, P/E, growth and margin side by sideOpen ▾Close ▴
| Company | Market cap | P/E | Revenue growth | Net margin | Profile |
|---|---|---|---|---|---|
| CLX this company | $10.1B | 17.3 | -5.4% | 8.7% | Strained |
| WMT Walmart Inc. | $882.9B | 40.8 | +6.2% | 3.0% | Strained |
| COST Costco Wholesale Corp | $419.2B | 45.5 | +10.1% | 3.0% | Mixed |
| KO Coca-Cola Company | $379.3B | 26.5 | +6.5% | 28.6% | Mixed |
| PG Procter & Gamble Company | $351.2B | 21.9 | +3.3% | 18.4% | Solid |
| PM Philip Morris International Inc. | $313.6B | 28.8 | +8.9% | 25.6% | Strained |
| PEP PepsiCo, Inc. | $171.8B | 16.5 | +6.4% | 11.1% | Strained |
Head-to-head: CLX vs WMT · CLX vs COST · CLX vs KO
References
What covering analysts publish about the company — information only, not a recommendation.
Appendix · Financial records
The full statements behind this CV, FY2017–FY2026. For readers who want to check the numbers.
Live data and quarterly detail: stockcv.com/CLX
Want the live picture — intraday moves, valuation history and full analysis?
Deeper analysis of CLX on PreMarketPriceFigures are derived from company filings (quarterly values normalised from as-filed year-to-date data where applicable) and may be delayed, restated or incomplete. This page is information, not investment advice. Latest price $83.41 · market cap $10.1B.